The Grocer - Vite raise investment to launch a Nootropic snack bar range
Elena Cherubini, writer for The Grocer, which celebrated its 150th anniversary in 2012, leads the market as the UK’s only paid-for online service and weekly magazine with coverage of the whole FMCG sector
'The cash injection has been reached through four new investors identified with the help of YF Funding, a platform created in collaboration between Young Foodies and Spayne Lindsay to help growing FMCG businesses secure cash.
The 18-month-old business will use the money from the investment to fund a raft of NPD – including the launch of a ‘first-of-its-kind’ nootropic snack bar.'